Financial details of the buyback were not disclosed. When the investment was first announced in 2021, reports valued the deal ...

Nike's turnaround isn't just about margins or product launches. It's about fixing the operating model.

Without visual marketing, every SaaS homepage and AI platform begins to look the same. A strong visual strategy can provide a competitive edge ...

Angry Birds arrived in the early days of the App Store when the concept of a mobile game with touch controls was new.

Representation alone no longer signals credibility; cultural fluency matters. Consumers are increasingly sensitive to performative gestures and reward brands that demonstrate real understanding of ...

Retail stocks including Nike, Gildan and VF could rebound as turnaround strategies, acquisitions and debt reduction reshape the sector outlook.

Wallace, who previously helped launch the Jordan Women’s business at Nike, is driving the jewelry brand’s growth at the ‘intersection of sports, fashion and culture.

By leaning into AI advancements, these businesses are positioning themselves for future success.

Milano Cortina 2026 became the biggest test yet of whether one idea could hold across multiple platforms and territories. Salomon is quickly becoming a major player in the sports world. Last year, it ...

When brand partnerships in shows and movies are expertly done, they take a project to the next level. TheWrap's first-ever Brand Integration Power Players List celebrates the marketing gurus, industry ...

New Balance is expanding its resale site Reconsidered amid soaring sales that could see the legacy footwear retailer hit $10 billion revenues by the end of the year.

Retailers have poured years of work into creating bigger, flashier, more immersive in-store experiences — but today’s consumers are expressing different preferences than they used to about what makes ...