Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

The highly anticipated Super Bowl ad from Amazon has dropped, and it’s a total game-shifter. Chris Hemsworth is back on ...

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Amazon's advertising business delivered $21.3 billion in revenue in the fourth quarter, growing 22% and narrowly beating Wall ...

At IAB ALM, the retail giant pitched MCP as infrastructure for AI agents to run advertising workflows more efficiently.

The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully ...

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Paula Despins, Amazon Ads VP of ads measurement, explained at IAB ALM how advertisers and partners can use one integration to ...

Scarlett Johansson appears in the most expensive Super Bowl ad ever. Here's the details.

The AI chatbots will all have Super Bowl ads, underscoring the tech's explosive growth, and the seemingly unkillable influence of live TV.