New York Liberty’s SVP and chief brand officer detailed the evolution of women’s sports partnerships and mascot storytelling ...

The world’s third-largest sportswear brand tapped Team Epiphany for retail-focused, community-driven events as it expands its ...

Military insurance and retirement services company USAA announced Sam’s Club and Bank of America marketing vet Chris Curtin ...

The Olympics Games are one of the most competitive environments for attention. If an activation feels superficial or opportunistic, audiences won’t fall for it.

The brands are betting that adding a 50-year-old scientific term to Merriam-Webster can shift how society supports new ...

Agency leaders and brand marketers gathered at the third annual Campaign Convene conference to assess policy whiplash, DEI ...

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly ...

A campaign for HBO’s A Knight of the Seven Kingdoms, a prequel to the hit series Game of Thrones, brings medieval service to ...

EBay axes 800 staff after Depop acquisition announcement. EBay announced plans to cut 800 positions, 6% of its full-time employees, across the company on Thursday. The plan to lay ...

The launch of Under Every Hat There’s a Comeback coincides with the release of Nutrafol Men 50+, a hair growth supplement formulated specifically for men over 50. The new product and national campaign ...

Following the news of Casey Wasserman’s involvement with both Epstein and Maxwell, several of the agency’s clients — both in music and sports — dropped left and right. Notably, music artist Chappell ...

The fintech brand zooms in on the Hawaiian nonprofit and blindness in the workplace.