Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference. Nearly all products are a bundle of goods and ...

While there are marked differences between marketing a product and marketing a service, there are also unexpected similarities. Essential marketing principles certainly apply to both, and it is ...

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Small businesses that offer services can use many of the same marketing methods used by businesses that sell physical products. Advertising, for example, works largely the same regardless of what's ...

While service marketers are paddling diligently to stay ahead of the changes in online marketing, a new wave is about to come crashing in. Those who see it coming and act on it quickly will ride it to ...

Welcome to our seventh annual “CRM Top 100” issue, where we highlight the hottest trends and technologies in the three pillars of CRM—customer service, marketing, and sales—as well as the 100 leading ...

Is the design of your sales and marketing organization dysfunctional? If so, you probably already know it. Most organizational structures aren't designed with a slide-rule to use after months of ...

This article is by Brian Wong, founder and CEO, Kiip. Thanks to the smartphone and the evolution of mobile technology, we have a front-row seat into who consumers are. Data – specifically mobile data ...