Let’s sunset the initiative,’ my boss told me. That was a lot easier to stomach than ‘You failed miserably.’ ...

Kenneth Roman, the former chairman and chief executive of Ogilvy & Mather and a defining figure of Madison Avenue’s golden ...

NEW YORK--(BUSINESS WIRE)--The ARF (Advertising Research Foundation) today announced Samsung’s “Unfold Your World: Samsung Foldables’ Shift from Social Suicide to Ultimate Apple Trojan Horse” campaign ...

We all say it, but it’s wrecking marketing--and maybe the economy, too. Why David Ogilvy’s Advertising Bible Is Getting A Modern Update The agency's former CEO Miles Young talks about his new book, ...

Coralisle Group Ltd struck gold twice at the 2024 Advertising Research Foundation David Ogilvy Awards, held last week in New York. CG’S two gold-level trophies were in the categories of Financial ...

NEW YORK--(BUSINESS WIRE)--The ARF (Advertising Research Foundation) today announced JM Smucker’s Jif campaign, “The Lil Jif Project,” has been selected as the Grand Winner of the 2022 ARF David ...

An eccentric Celtic mixture -- I failed every exam -- The making of a salesman -- Who was Mather? -- Lucre in America -- The farmer and the spy -- Big ideas -- The philosopher kings -- The true church ...

David Ogilvy formed the agency that still bears his name in New York in 1948, and went on to produce memorable work for clients such as Lever Brothers, General Foods, and American Express. As a ...

Streaming platforms for David Ogilvy: The View From Touffou haven’t been announced yet. Check back soon for updates on where you can watch it online.

"I can add a little more insight from below-the-line, as my strengths hover between above- and below-the-line," explained Wong. "It's almost through-the-line now when we work with clients. The vision ...

That was a pretty frank way to express an important industry dilemma, and it came from opening keynoter at OMMA M&M, comScore’s Gian Fulgoni. “If you asked the legends of the advertising industry ...