Marketing has long struggled to establish a standard measurement for brand value. Quantifying emotional impact in consumers, using AI, could be the next major marketing trend. Companies like Equinox ...

The idea of measuring the ‘social value’ outcomes of collaborative projects between the private, public and third sector is gaining weight in the UK. One organization that is providing the tools to do ...

If you automatically answered “duh, B of A, it has a lower price,” without asking for more information, please do not start buying cryptocurrency. (Or stocks.) This column originally appeared in ...