IAB Tech Lab, a global digital advertising technical standards-setting body, announced today the release of “multiple deliverables focused on helping the industry most efficiently utilize IAB Tech Lab ...
Defining products makes it easier for advertisers and publishers to understand how content is organized and how ads are classified. IAB Tech Lab, the global organization responsible for digital ...
Aims to Accelerate the Transition from Content Taxonomy 1.0, Reduce Bidstream Inefficiencies, and Enhance Industry Adoption of Content Taxonomy 2.0 and 3.1; Public Comment Period Open Through January ...
New Delhi: IAB Tech Lab announced the release of multiple deliverables focused on helping the industry efficiently utilise IAB Tech Lab’s taxonomies, focusing on utilising the Ad Product Taxonomy and ...
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