Working on your big startup idea, securing finance and finding those first core team members are all time-consuming tasks.

In the fast-paced world of startups and scale-ups, the race to secure funding often takes center stage. However, in the rush to attract investors, I see many founders overlook a critical element that ...

Building a strong brand identity is a crucial element of business success in today’s competitive market. We asked industry experts to share one thing they did to build a strong brand identity for ...

Chipotle excels in the competitive fast-food industry with strong brand identity and unique customer experiences. Chipotle's growth in locations and same-store sales showcases a strong, expanding ...

The way you position and identify your brand has a huge impact on the way you’re perceived, from the business opportunities you’re offered to the type of customer who purchases your products or ...

Understanding the power of branding and following this guide will help you position your startup for success and stand out from the competition from the start. Effective startup branding can determine ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

I just led a rebrand for my current company, and, honestly, it’s my favorite kind of work as a marketer. Not just because it’s engaging, but because it’s actually good business. Seeing the ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Sustainability isn’t an ...

Now is the time to stop worrying. I’m going to… Now is the time to stop worrying. I’m going to reveal a list of tips and tricks to give your company’s product or service that extra boost to gain ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...