The first premium beauty product I ever purchased (and by premium I mean not from the drugstore) was Smashbox's iconic Photo Finish Primer—just ahead of senior school photos. I had heard nothing but ...

This is the first makeup primer I have ever tried. I distinctly remember testing it out in the store, truly shocked by skin feeling softer than ever before. I fell in love immediately, but I'm not ...

As summer quickly approaches, and we spend more time reapplying sunscreen, a primer that does more than just prep the skin is necessary. That’s where Smashbox’s new Photo Finish Pore-Vanishing Shine ...

If you're hoping to lock in an all-day matte makeup look through sweat, meals and the elements, you have to add two kinds of products to your routine: a mattifying makeup primer, and a mattifying ...

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Smashbox invented face primers. Okay, not really, but when the Californian brand launched its first primer in 1996, it came fueled by the need for innovation, poised to shift the industry for years to ...

Sophia Pauline Primozich hasn't been on TikTok for long, but it's where she's finding her stride. For the last 10 months, Primozich has been settling into a new city, some new gigs, and her online ...