Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference. Nearly all products are a bundle of goods and ...

While there are marked differences between marketing a product and marketing a service, there are also unexpected similarities. Essential marketing principles certainly apply to both, and it is ...

Small businesses that offer services can use many of the same marketing methods used by businesses that sell physical products. Advertising, for example, works largely the same regardless of what's ...

This article is by Brian Wong, founder and CEO, Kiip. Thanks to the smartphone and the evolution of mobile technology, we have a front-row seat into who consumers are. Data – specifically mobile data ...

A brand is made up of many elements: strategy, target market, customers, advertising, marketing, innovation, and many more. However, one element seems to get left behind: the staff. The employees. The ...

Is the design of your sales and marketing organization dysfunctional? If so, you probably already know it. Most organizational structures aren't designed with a slide-rule to use after months of ...