The art of attracting and keeping customers boils down to the conviction of your strategy and your ability to keep them happy. Your technology must be seamless, and leave customers feeling rewarded.

SAP, the company traditionally known for its database-management, ERP, back-end enterprise software, continued its five-year foray into the world of customer experience software today. The company ...

SAP's CX pursuits are flying under the radar - but does that mean SAP lacks a CX strategy or commitment? Check out my review of SAP's latest CX moves, including a catchup with Ritu Bhargava, President ...

WALLDORF— SAP SE (NYSE: SAP), a global leader in enterprise cloud solutions, today announced new generative AI capabilities across the SAP Customer Experience portfolio, including SAP’s ...

SAP today at its CX Live virtual event introduced generative artificial intelligence capabilities across the SAP Customer Experience portfolio, including SAP's natural-language generative AI copilot ...

A year and a half ago, I reviewed SAP's new CX strategy, which was centered around industries - and AI ("Intelligent CX"). But I also issued a challenge: if SAP wanted to be taken seriously in CX by ...

SAP SE, a top provider of cloud-based enterprise resource planning software, said today it’s expanding its generative artificial intelligence push with a host of new capabilities available now within ...

SAP at its annual Sapphire conference in Orlando, Fla., unveiled innovations and partnerships that put Business AI in every business user's hands. From a virtually omnipresent Joule assistant to an ...

Enterprise software giant SAP SE is building on this year’s launch of its Business AI tools with the availability of a new generative artificial intelligence copilot that it says will be embedded ...

Recognized globally for his pioneering contributions to enterprise technology, Arunkumar Pasumarthi, Senior Client Delivery Manager at SAP, continues to redefine how organizations achieve digital ...