Starbucks and Nestlé announced that they’re refreshing product packaging to help consumers better navigate and shop for Starbucks at-home coffees where groceries are sold and online, and introducing ...

There’s plenty brewing in the flexible packaging market to make this highly efficient packaging format even more sustainable. Specifically, that means not only increasing the range of flexible ...

Once designed mainly to protect products and display basic information, retail packaging now plays a far more complex role in modern commerce.

Product packaging is a multifaceted world. From the enticing candy bar wrapper to the sturdy box delivered to your doorstep, each element is carefully considered in terms of design, materials and ...

Switching to easier to recycle coffee packaging – while preserving flavour and aroma – is a key challenge facing coffee roasters, but one that Sweden-based Löfbergs claims to have solved in ...

Product identification and branding: Your packaging should clearly communicate what your product is and who it’s for. It should represent your brand’s values, aesthetics, and story. An ambiguous or ...