Short-video content startup Reelies was a bootstrapped made an early move into microdramas, backed by success of the concept in China and large parts of West In less than a year of existence, the ...

Every week, Neeta Bhojwani spends hours binge-watching dramas about wealthy men pretending to be poor and angry ghosts out for revenge. The shows run into more than 50 episodes, each under two minutes ...

India’s short-video content landscape is undergoing rapid transformation, driven by a surge in demand for microdrama—bite-sized, emotionally charged narrative videos that pack tension, plot twists, ...

A poster from the micro-drama Chandravansham, which tells the story of a man who becomes a legendary warrior Every week, Neeta Bhojwani spends hours binge-watching dramas about wealthy men pretending ...