A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

There’s one thing every e-commerce order has in common: It’s delivered with some sort of packaging. Not recognizing that point of interaction as a major moment to deliver a branded experience and ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. The idea for QR codes was first conceived to help track automotive ...

Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data The QR code movement that took hold during the pandemic may have changed how ...

Digital packaging bridges the gap between limited physical space and the growing demand for transparency, playing a crucial role in delivering sustainability insights that benefit brands and consumers ...

Digiphy, a Westside-based technology startup, is helping brands connect directly with customers through scannable QR — quick response — codes that link to customizable mobile-first landing pages, ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.