Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

Answer: "Push" tactics are typically promotions directed at re-sellers or other members of the distribution channel. Again, there are different types, including training programs, trade allowances, ...

Business strategy and marketing are fundamentally different, yet they are inextricably connected. At Model N, I am both the chief marketing officer and the chief strategy officer—two roles that are ...

In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human nervous system, it plays a critical role in ensuring everything functions ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that ...