Giving a presentation is as much a part of today’s business as carrying a smartphone. The circumstances and venues may vary, but delivering a presentation to customers, colleagues, professional peers ...
B. J. Fogg called it captology, the science of how you get computers (think apps) to persuade people to do things. Fogg and his compatriots at Stanford have raised captology to a fine pitch, making it ...
Presentations are hard. The challenge comes from two sides: You have too little knowledge and it’s difficult to have the content (or the confidence!) to engage a wise audience, yet you have too much ...
Each and every day people around the world watch hundreds of millions of hours of video on YouTube. It’s a staggering statistic. One hour of new videos are uploaded to YouTube every second. People ...