The other day, I saw an early sign of Spring: an election campaign commercial on TV. It was just a 30-second ad, but it did make me wonder how long it will be before more of them start showing up ...

Political campaigns can activate ZIP-code-level cross-format targeting within 24 hours, with access to premium supply and values-based voter segments via an industry-first partnership with Givsly.

Signs lining street corners and flyers filling mailboxes are clear indications that an election is drawing near. Local campaigns spend thousands of dollars each election cycle on campaign literature — ...

Oklahoma political candidates and outside groups are increasingly using texting, with its cheap cost and high open rate, as a ...