"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Regardless of the form in which he manifests, the performative male cares less about genuine personal ...
As a new archetype gains traction, contests in Seattle and New York have found some men embracing the label — and signifiers like books, records and Labubus. By Alisha Haridasani Gupta and Nicole ...
Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...
Students at the UConn Performative Male Contest on Monday, September 8th, 2025. Photo courtesy of Crown Publish Group (June 2012) and Michael Franovic Clad in a button-down, baggy jeans and a ...
It’s 5:30 p.m. on the Arts Quad and there’s a sea of men dressed in variations of the same outfit. Books read upside-down, Labubus, matcha lattes — they’re everywhere. The audience of over 500 ...
When I’m at my wits’ end trying to come up with ways to convince my friends that we should go bar hopping, crash a friend-of-a-friend’s birthday party, or check out the new not-so-secret speakeasy ...
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