Even before the first ball is kicked, Russia 2018 is shaping up to be more popular in the United States than any previous World Cup according to at least one metric: the sale of Panini stickers. For ...

The plan had been one packet, just to see what they looked like. Then it became two, so I could put together a five-a-side team. Then my friend Gavin, a Manchester United Women fan, sent over photos ...

Since its inception in 1970, the Panini World Cup sticker album has evolved from a simple collectors’ hobby inspired by one of the most famous sporting events, into a worldwide cultural and commercial ...

This is an excerpt from Greg Lansdowne’s chronicling of Panini’s World Cup Stickers: Panini Football Stickers – The Official Celebration. Lansdowne and Bloomsbury Press have graciously allowed us to ...

This is an updated version of a story first published on Nov. 20, 2022. It is said the World Cup unofficially kicks off when the Italian collectable company "Panini" releases its sticker album for the ...

Milan (AFP) – The makers of iconic Panini sticker albums revealed on Tuesday they have reached the one-billion euro ($1.14 billion) mark in 2018 thanks to the explosion in sales generated by the FIFA ...

School playground trading, the joyous feeling of unpacking a 'shiny', and the rage-inducing cry of "not another one" after getting Lee Hendrie for what felt like the 20th time. For generations, ...

With Euro 2016 just days away, soccer fans of all ages are scrambling to fill their Panini sticker albums. Collector's items are a lucrative business - and an exercise in probability theory. Whenever ...

Euro 2020 isn't far away and fans are already getting stuck into the decades-old tradition of collecting Panini stickers to fill the official sticker book. Whether it's looking for Cristiano Ronaldo ...

Panini Legends, a new book about the cult of soccer stickers, features 85 icons such as Pelé, Diego Maradona, Franz Beckenbauer, and Bobby Moore as well as Lionel Messi, Marta, Kylian Mbappé, ...