Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...

Japan is famous for its time-saving innovations and offbeat products, but it’s not only what’s in the box that’s inventive. In Japan, the package can be as creative as its contents. Packaging here ...

The sneaker box’s elevation into a form of art, branding and eye-catching marketing was the subject of the Paper and Packaging Board’s recent pop-up museum in New York. Curated by Matt Halfhill, the ...

ADDISON, Ill. — It looks like a torture chamber for cardboard and Bubble Wrap. At a lab in suburban Chicago, UPS tests new packaging designs by dropping, shaking and smashing boxes with brutal-looking ...

This year’s Olympic Games marks 96 years since Coca-Cola became involved with the Olympic Movement, but it wasn’t until 1980 that it began to launch its limited edition packaging designs celebrating ...

The consultancy started working on the project at the end of last year and was appointed because of a longstanding relationship with AD Rattray. Breeze Creative was briefed to create a packaging ...