“Period,” the latest hue from the Pantone Color Institute, aims to take away the stigma of women’s menstrual cycles with a bold new red shade. “An active and adventurous red hue, courageous Period ...

The famed color company Pantone has debuted a new shade of red called, simply, Period. The candy apple shade is an “energizing and dynamic red,” according to the company's press release. It is ...

The color registry, with the Swedish brand Intimina, takes aim at an old taboo and barrier to women’s equality. By Geneva Abdul Pantone, the color registry company, has introduced a new shade — Period ...