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Google Analytics for mobile is essentially a monopoly, with almost 95 percent market share on Android. But the highest-rated apps use analytics packages like Mixpanel, Kochava, and Tune’s ...

Your retail store may have launched a mobile app or perhaps even a mobile site which is increasingly becoming significant for driving sales. This trend is increasing and increasingly most e-Tailers ...

SANTA CLARA, Calif.--(BUSINESS WIRE)--ServiceNow (NYSE: NOW), Forbes’ No. 1 World’s Most Innovative Company in 2018, today announced it has signed an agreement to acquire the in-app mobile analytics ...

ServiceNow Inc. today announced that it has acquired Appsee Ltd., an analytics startup focused on helping developers understand how users interact with their mobile apps. The financial terms of the ...

As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

Upland Software, a maker of cloud-based enterprise work management software, bought Localytics for $67.7 million to expand into mobile app personalization and analytics. The deal will add about $20 ...

How to use analytics to ensure your software launch is a success Your email has been sent Analytics is one of the most overlooked aspects of a software launch. Follow this guide for your next app ...

Is your application starting to become irrelevant? Or, put another way, is your application focusing only on facilitating the transactional parts of the customer interaction process while missing an ...

YouTube is giving creators access to more data on video views and rolling out updates to the Studio Mobile app. YouTube creators now have access to new metrics about video views, and the Studio Mobile ...

In a carefully framed deal, ServiceNow announced this morning that it has acquired the intellectual property and key personnel of mobile analytics company Appsee for an undisclosed price. Under the ...