These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Roku has expanded its partnership with measurement firm iSpot to include outcome-based optimization, making it ... Read More ...

When a manager can accurately measure his organization's performance, he is able to identify deficiencies in the organization and correct them. When the deficiencies are dealt with efficiently, then ...

For CPG marketers, accurately measuring the return on investment (ROI) of promotions remains a struggle, especially for the in-store purchases that still make up about 80% of sales, despite the growth ...