Add Yahoo as a preferred source to see more of our stories on Google. EXCLUSIVE: Jim Gallagher will be leaving his post at Warner Bros as Executive Vice President of Marketing Animation and Family ...

DreamWorks Animation has named Brenda Freeman as head of television marketing for the toon studio. Freeman most recently was chief marketing officer of Turner Animation and its Cartoon Network, and ...

AstraZeneca is sticking with an animated fantasyland theme for its Breztri TV ad but uses a blast from the past to depict a brighter future. The fantasyland approach, which shows animation bursting ...

Industrial equipment is hard to sell. The machines are large, expensive, and complex. Buyers cannot always access them physically. Marketing these products used to rely on brochures and static images.

A huge reason behind video marketing's popularity rests in the mediums' effectiveness at achieving a relatively specific marketing goal—depending on the style, format, and type of video you go with.