Opinions expressed by Entrepreneur contributors are their own. The term machine learning was first introduced by Arthur Samuel in 1959. Machine learning is a type of artificial intelligence that gives ...

Recently, quick-service restaurants are feeling more and more pressure to stay relevant in a highly competitive industry. Some brands are turning to one of digital marketing’s biggest assets, machine ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Everybody is rushing to deploy machine learning (ML) into their marketing ...

Artificial intelligence is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage campaigns. Your refrigerator and maybe even your toothbrush have AI embedded in them.

Stressed about your business’s future? Maybe it’s time to look to the past for solutions. History buffs know the past offers valuable insights for navigating the challenges of the present. In today’s ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

If you want to rule marketing today, you have to not only possess information but also track valuable data for your business. Knowing that a company has 100,000 faceless clients is not enough; it is ...

As rapidly growing amounts of data are created and used in industry and research environments, there is an increasing demand for people who are able to pursue data-driven thinking and decision-making ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...