Before Prada launched Linea Rossa in 1997, technical luxury activewear barely existed. To most, the idea seemed contradictory. But Linea Rossa transformed the tensions between luxe and sport into a ...

ECO-PRADA: Prada is further committing to sustainability with the debut of a new custom-made, eco-friendly and performance fabric for the Italian luxury house’s Linea Rossa line. Developed over the ...

If the style of Prada’s latest Linea Rossa collection is rooted in the ‘90s, its futuristic fabrics are anything but. The Italian luxury house has just announced it will use a new performance material ...

PRADA ON THE SNOW: As the hotbed of Prada’s sports-inclined bent, Prada Linea Rossa has forged ties with Red Bull to promote events and initiatives focused on sports and innovations. The link-up ...

Prada Linea Rossa understands that, designing sport-ready garments that seamlessly transition between extremes, morphing from mountain ski wear to sophisticated fashion items as though it were the ...

Prada's latest footwear release has piqued the attention of sneakerheads because of its loose inspiration from the Nike Air Max 95. The Collision Technical Fabric sneaker from Prada's ...

Menswear’s recent love affair with neon has been both hard to miss and a true joy to watch. New-wave style star Pete “Swag Is Forever” Davidson and reinvigorated fashion house Louis Vuitton are just ...

Prada has teamed up with the new generation sailors of Luna Rossa Prada Pirelli team, winner of the Prada Cup, for the luxury brand’s latest eyewear campaign. Designed to be worn during an extensive ...