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This week in the branding world, Beyoncé entered the celebrity liquor space, Chick-fil-A’s upcoming streaming service was revealed, and Kit Kat got an extra-breakable new logo. Here’s all the branding ...

KitKat’s latest out-of-home campaign, ‘Little Breaks,’ sharpens the brand’s long-standing association with pausing by reframing what a ‘break’ actually looks like. Rather than grand escapes, it ...