Has an optical illusion ever prompted you to see colors that weren't actually there? Or have you wondered why the infamous photo of "the dress" was perceived as white and gold by some but blue and ...

I reckon most of us have had the thought at least once – if I’m looking at a “red” ball, why would I think the other person ...

People who speak a language that has multiple words for different shades of colour perceive the shades more quickly. Bees have a phenomenal ability to perceive different shades of colour, and their ...

Speaking a language with different words for different color shades allows the brain to perceive those shades quicker than using a language with only one word for that color, according to new research ...

We learn early on to call things blue, red, or yellow and might assume that means we also see the same thing. But what if you and I don't see the same shade of red – even though we both call it red?

In late February 2015, the internet seemed to be a simpler place. Tumblr was still popular, Twitter was still Twitter and "going viral" was something of a more ubiquitous experience. And nothing that ...

You can project all sorts of colors from a video projector, but can you project the color black? Wouldn't that be like shooting a shadow out of a flashlight? I mean ...

An object's color appears differently under different lighting and against different backgrounds — for different viewers. But that doesn't mean colors are subjective. When you purchase through links ...

Color is an integral part of human vision, shaping the way we perceive and interact with the world around us. It influences emotions, decision-making, and even physical responses. In gaming, color ...

In April, a team of researchers reported a device enabled them to witness an intense green-blue colour that had never been seen by humans before. After the announcement, they were bombarded by ...