Maddy Mussen, lifestyle and fashion writer and Generation Z expert, shared her insight about Gen Z vaping practices in an article for The Standard headlined, "Gen Z will vape wherever they want and ...

Emojis were created to convey thoughts more easily — but they seem more confusing than ever. Texting someone your age or older is fairly straightforward. Texting a teen on the other hand? We can ...

While the financial media has largely remained fixated on Millennials and Gen Zers, both are projected to benefit from the ongoing Great Wealth Transfer. Meanwhile, there’s a generation quietly ...

Gen Z has been deemed the loneliest generation, according to a new study from GWI. Roughly eight in 10 members of Gen Z said they had experienced feelings of loneliness over the last year, and two in ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. You can’t ask a Gen Zer what “6-7” means. I mean you can ask ...

A quiet revolution is underway in the workplace. As baby boomers retire and millennials move into senior roles, many companies have turned their attention to cultivating Gen Z as the next generation ...

Members of Generation Z are becoming more financially independent, a likely welcome reprieve for the bank of mom and dad. Over the past 12 months, 72% of Gen Z members took steps to improve their ...

Gen Z has made major shifts to the workplace, social trends and now real estate. In moveBuddha's new report, cities were ranked based on where Gen Z was most likely to call home, and the number of ...