Crocs have stayed firmly in rotation with Gen Z and Gen Alpha for one simple reason. They work for everyday life. Right now, the styles getting the most wear are not novelty pairs but shoes that offer ...

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced ...

I'm a millennial mom who started using slang with my Gen Alpha kids. After the initial shock, it brought us closer together.

Back to the future? Gen Alpha is going nuts for this $100 landline-inspired device - In a time when everyone is eyeing the ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young skin in mind—maybe it was a moisturizer borrowed from your mom's vanity or a ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Millennials had internet at home like no other generation. It was slow and unsupervised, but they did the best with what they ...

If your child has recently called someone a “choppleganger” or you’ve overheard the word floating around on TikTok, YouTube or in group chats, you’re not alone. The playful term has started popping up ...