Google Analytics update lets you sync imported customer data with GA4 audiences. Google Analytics 4 now instantly qualifies audiences based on imported offline user data. This bridges the gap between ...

A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI. Google Ads has introduced a new feature that provides direct access to the GA4 audience builder, ...

Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party ...

Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. You can now build Analytics audiences, including predictive audiences, using the Audience Manager feature ...

Kristen Scott, senior director of analytics at digital agency Whereoware, believes basic websites can get away with Google's automated migration to Google Analytics 4 (GA4) being a time-consuming and ...

It’s been just over a month that the world of marketing saw a transition from Universal Analytics to Google Analytics 4. For app marketers, reaching and retaining its highest-value app users is of ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Jacobs, global director of ...

Maximize event registrations in this post-pandemic conference season with GA4 analytics. Drive engagement, streamline processes & reignite in-person networking. Conference season 2023 has begun! In ...