Email marketing funnels can help you lead people from interest to action. Building an effective funnel starts with selecting the right email marketing platform and continues all the way through ...

Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix – a marketing mix – of various components. Marketers today visualize this approach ...

Done well, content marketing can be a powerful weapon in the B2B marketer's arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it's ineffective and a waste ...

The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the ...

With the advent of eCommerce and online shopping, the entire strategy of the sales funnel has changed. Today, checkout optimization means a lot more than simply making sure you have enough lines open ...

Ever wonder how a book is made? This videogame-like graphic from Funnel Inc. explains the evolution of a book from final draft to finished product. Linden and Lori Wilson’s Funnel Inc. communications ...