Focus groups can be an ideal way for a business or institution to get information from members of their target market and generate ideas for more detailed research going forward. A moderator's guide ...

Focus groups consist of around six to 12 people from your company's target customer market. The purpose in holding a focus group meeting is to gather direct, personal insights from customers with ...

A focus group is a marketing research tool in which a small group of people (typically eight to ten individuals) engages in a roundtable discussion of selected topics of interest in an informal ...