Focus groups are an important market research tool companies use to gather feedback on their products and services. They provide an opportunity to have a conversation with a set of individuals to ...

If you want to get an in-depth look at what customers think of your business, focus groups can provide the anecdotal information that can inform strategic planning. For that to happen, the moderator ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Today, Pew Research Center is releasing results of 66 focus group discussions with Asian American adults. While the Center has been studying racial and ethnic identity for some time, this project ...

A focus group is a marketing research tool in which a small group of people (typically eight to ten individuals) engages in a roundtable discussion of selected topics of interest in an informal ...

A controlled group interview of a target audience demographic, often led by a facilitator. A set series of questions or topics are covered, and the results are used to guide marketing efforts. A focus ...