Even as variable data printing (VDP) capabilities perennially failed to become the next big thing in the industry as a whole, the original business model for success has endured. This archetype is an ...

In this post, Maeghan Nicholson, marketing manager, at Suttle-Straus in Waunakee, Wis., highlights interesting ways to use variable data printing to improve marketing results. Marketing today is all ...

Printing letters, flyers or documents with different data on each one. It can be as simple as a mail merge letter with personalized names to something a lot more sophisticated such as a catalog with ...

XMPie on Monday announced uDirect for Adobe InDesign CS. The Mac and PC-compatible software enables InDesign users to produce personalized Variable-Data Print (VDP) documents. It’s a standalone ...