When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

“Expectations are rising faster than brands are improving. Consumers want more from brands across every touchpoint, and they reward brands that deliver. Long-time loyalty leaders are being challenged ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

Discover how top brands create unforgettable customer service experiences that enhance loyalty, build trust and keep people coming back for more. At the heart of this experience are common triggers ...

Messaging needs consistency. Conflicting language across functions leads to confusion and erodes customer trust. Leadership drives change. Leaders must model collaboration, remove blockers and keep ...

Given the ubiquity of social media and e-learning platforms, one might think that companies already have all the digital tools they need to reach customers and employees. In reality, however, many ...

The goal of all businesses is ultimately the same: to make money—whether by increasing revenue or improving profit. Now, to accurately measure performance over time and help the decision-making ...

Much depends on Victa’s Android technology, which Verifone says will allow merchants to gather and process customer data at ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

As CFOs step up as business architects, strong C-suite partnerships are essential to bring their blueprints to life. I recently spent time exploring how CFOs can better team up with CROs and CTOs to ...