Merchandise hierarchy is a business tool designed to allow easy understanding of where responsibility lies relating to merchandise. For example, the hierarchy lets a retailer know who to contact ...

For decades, promotional merchandise has been underestimated. But just as digital, social and traditional media channels have matured, so too has merchandise. It’s become a sophisticated marketing ...

PLANO, Texas--(BUSINESS WIRE)--Cinemark Holdings, Inc., one of the world’s largest and most influential movie theater companies, now offers specialty Cinemark and movie merchandise for fans across the ...

Star Trek has been going since the 1960s, and due to the on-going popularity of the franchise there has been numerous attempts to cash in with a variety of merchandise and tie-ins created. A wide ...