In addition to media buys, such as radio and TV spots, display ads in magazines and newspapers and banner ads on websites, your advertising budget should include other expenses. These can include the ...

As the owner of a small business, you probably don't have the luxury of a large advertising budget. To make the most of your limited advertising dollars, you need to establish clear advertising ...

Yesterday, I was strolling through Boston when I stumbled upon a strange sight – a massive golden pile of Butterfingers right in the center of Copley Square. What kind of magic is this? I wondered as ...

Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

We’re well into December, which means brands have had a few good weeks to warm up their holiday marketing strategies. If you haven’t yet developed your own brand’s holiday-specific marketing strategy, ...