It’s hard to be a digital marketer. Using Snapchat doesn’t make you a digital marketer. Tweeting about bots and messaging doesn’t make you an expert on conversational commerce. And while sharing Alexa ...

Let us start with the basic marketing 101 principles everyone forgets when it comes to actually implementing a strategy. First off, define your target market and audience – this is vital as it creates ...

The first step toward creating a successful digital marketing strategy is to recognize its importance. In that regard, congratulations. Just by reading this article, you’ve already demonstrated you ...

If you’re looking to get hired in tech as a digital marketer, there are dozens of niches for you to choose from, from SEO marketing to content marketing to marketing automation, and beyond. No matter ...

Lead generation, and co-registration come together in a way to make up the next area of digital marketing – incentive promotion. Advertisers might not know the sector by this name, but they have ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

What if you worked for a company that had a successful product, one with good offline exposure but with none online, and were recently handed the responsibility of marketing it online? As a consumer, ...

Interested in using digital marketing to expand your small business, but not sure where to start? This course will introduce you to the various social media platforms and how they can be used to reach ...