The following was previously published in an earlier edition of Marketing Insider. When competing with other brands to find the best channels needed to reach your audience, developing an effective ...

As a marketer, your goal should always be to reach the right decision-makers with the right message at the perfect time. People with a propensity to engage or buy are your target audience. Depending ...

L-R: Melea McRae, Donna Michaels, Alina Clark, John Palter, Rachel Namoff, Jessica Hawthorne-Castro The Business Journals Leadership Trust By Business Journals Leadership Trust Expert Panel® Visit ...

Before getting into some ways to find your target audience, it can be helpful to have a formal breakdown of what this entails. Usually, your potential and current customers are divided into segments, ...

Small business owners know how important it is to be familiar with customer needs and preferences. But having a general idea of what customers want from your business is not enough to create truly ...

When it comes to marketing your business, it's all about defining your target. After all, you want to be sure that customers are taking advantage of your products or services; but they have to know ...

The target market is what defines your product. When choosing a target market, it is important to think about what they need. What can make their life easier? If your target market is new mothers, ...

Target marketing is essential to getting the most from your marketing dollars by reaching out specifically to those who are most likely to buy your products or services; they are your target market or ...

Entrepreneurs who try to appeal to everyone risk appealing to no one. One of the most critical steps to building a successful business and personal brand is to focus on a niche. Entrepreneurs should ...

Today, small businesses need a social media presence for numerous reasons, including building brand awareness, leveraging social media marketing opportunities, and driving website traffic. However, ...

When competing with other brands to find the best channels needed to reach your audience, developing an effective marketing strategy might feel like throwing darts blindfolded. To increase your odds ...