Data clean rooms are becoming an important part of how agencies analyze and use data. The most basic definition of a data clean room is a privacy-based technology that allows companies to securely ...

Snowflake started a snowball rolling in the ad industry two years ago. By now, it’s become a full-fledged avalanche. On Monday, Snowflake announced its acquisition of Samooha, a startup that develops ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

In an age when information is the most precious currency, data security is critical. Particularly, enterprises, legal offices, and financial institutions handle a lot of private information. Sensitive ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Virtual data rooms make international collaboration as seamless as working with a team next door — only safer.

Secure data exchange and remote collaboration are more critical than ever. That's why virtual data rooms (VDRs) have become essential tools for managing sensitive information. Whether facilitating ...

The business world is constantly facing significant changes, and now, it's more important than ever to manage sensitive data in a secure and efficient manner. With digital transactions, mergers and ...