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As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With third-party cookie-less marketing nearly here, a new research ...

Texas has opened a sweeping legal and political front against the connected TV industry, accusing five of the world’s biggest ...

Data transparency isn’t just compliance. It's a trust-building strategy that enhances brand loyalty, empowers customers with control and delivers lasting value. With news of data breaches seemingly ...

As privacy concerns grow, consumers and businesses alike are rethinking how data is collected and used. A cultural shift toward transparency and accountability is paving the way for privacy-first ...

Concerns over data security have never been bigger—and they’ve never been a bigger roadblock for brands trying to win over skeptical customers. The Identity Theft Resource Center found that in 2023 ...

Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...