Consumerism has reached a new level, where expectations of choice and service aren't coupled with expectations of high prices. The high street had become become saturated with choice and price wars ...

Today's organisation is a complicated place. It may have many tools and services to help employees, but these frequently add unnecessary bureaucracy and processes layers. Processes, in particular, are ...

Some wealthy watch owners seek to lend their pieces even more exclusive identities by customising them ... but does it enhance or lessen value? Those who sport a unique watch - whether it's pristine ...

In the dynamic realm of marketing, the allure of the ‘Shiny New Thing’ is an ever-present challenge for individuals seeking to remain relevant and competitive. In the pursuit of innovation, many ...

Five golden rules to effectively balance personalisation and customer protection. From AI-enabled chatbots to ads based on individuals’ search or social media activities, digital data offer novel ways ...

Celebrities often have the star power to work directly with brands to release or at least request production of an exclusive piece, often loudly expressing their personality in the process. Richard ...

A Steam Deck Customisation menu has been discovered, hidden away in the portable PC's latest beta build. While it currently only contains references to startup movies, other changes made by Valve ...

Mass customisation is a production process that combines elements of mass production with those of bespoke tailoring. Products are adapted to meet a customer's individual needs, so no two items are ...