Advertisers are facing mounting pressure to produce high-quality images and videos at scale. Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the ...

LONDON, ENGLAND - MARCH 06: A member of staff poses for photographers next to a work by Andy Warhol entitled 'Marilyn 1967' during a press preview for the forthcoming exhibition 'The American Dream: ...

With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year. E-commerce brands are now leaning heavily on social sales and digital advertising, but ...

Beiersdorf, a German skin care company whose brands include Nivea and Eucerin, runs huge campaigns featuring hundreds and hundreds of creative assets. Until recently, though, the company could only ...

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where ...

Alas, because this industry has evolved over many decades, we find ourselves in a current reality badly in need of transformation to meet the challenges of today’s marketing landscape. The typical ...