For years, I called myself a copywriter. I spent my days writing B2B copy—sales sheets, brochures, print ads, static web pages and the like. This was long before content appeared in the marketing ...

You've probably heard phrases like "content is king" and "create consistent content" over and over again from your marketing departments. Perhaps you've read a lot of articles espousing how important ...

Let's talk about the difference between content and copy, and why it's critical that they work together on the web. But first, let's take a short walk back in time. Generally speaking, the writers of ...

Your B2B website content is one of the primary ranking factors for search engines. It’s also one of the essential ways that your prospects learn more about the products and services your company ...

Copy Editing, Proofreading and Content Writing, each has its own purpose or function. They are essential to focus on the ...