Organization is crucial to how people find, navigate, and process information. Imagine reading a menu organized according to the time of day when the item started cooking. Or imagine searching for a ...

Content chunking is a technique for breaking down information into smaller, focused sections that make content more scannable, comprehensible, and actionable for both human readers and AI systems. And ...

Headings are an prominent feature of your page, email or document. They allow your audience to find important information more quickly and allow screen-reading devices—for users with visual ...

Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results. In the SEO world, when we talk about how to structure ...

This week’s Ask an SEO question comes from Julie, who asks: “For the content clusters, is it helpful to have them grouped under a topic URL? For example, if you are talking about resources for ...