While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

Many digital marketing studies show that long form content is more effective than short content. But here are a few reasons why it's not always the case. There’s a ton of free information about online ...

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...

Opinions expressed by Entrepreneur contributors are their own. YouTube has become a commercial advertising powerhouse in recent years, with short-form commercials before the start of almost every ...

Video content is king. There’s no denying the dramatic increase in video consumption across the globe. According to InVideo, individual internet consumers spent an hour and 40 minutes per day watching ...

Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI). Even if you’re not a natural planner, you’ll ...