In this guest post, Zac Martin (pictured below), a senior planner at Ogilvy Melbourne, gives hissage advice on writing a brilliant and not-so brilliant brief… Two clichés I hear often from agencies ...
Marketers and agencies agree a strong, clear and well-prepared brief makes the perfect launchpad for successful campaigns that will stand the test of time. But why is it so hard to get right? A huge ...
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