In the digital age, the cornerstones of any successful marketing strategy are connection and engagement. Connection to a brand, and engagement with a product. One feeds into the other, and without ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Growth may be on your business wish list. It’s what you aim for, regardless of what’s happening around you. The economy could be slowing down, taking off, or somewhere in between. Eventually, you want ...

Why forming an LLC is a strategic move for today’s entrepreneurs, offering personal asset protection, brand security and long-term flexibility. Every year, more professionals take the leap into ...

A Mongolian farm wanted to improve its branding and help its community, while developing new products. A dual brand strategy did the trick: one brand for its overarching smart farm initiative, and ...

In conjunction with its rebrand, South Korean conglomerate entered Interbrand's lost of the 100 "Best Global Brands" with a value of $6.3 billion in 2024. At the corporate level, LG is attempting to ...

Vivint, a smart home technology company, has introduced a new brand identity as part of its strategic shift toward integrating energy management into its suite of home automation services. The brand ...