Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

A successful brand design strategy starts with a profound understanding of the audience. Knowing precisely who the brand should speak to determines how the branding will resonate across different ...

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and creativity contribute to brand success.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Goran Paun Imagine your ...

Brands that evolve their identity thoughtfully and strategically thrive in the digital age, where perception drives value and ...

By Jane Bathurst Brown, of Bathurst Brown Design “I need a new logo to fix my brand,” is something I hear often in my ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...